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5 Essential Elements of Any Successful Website

Successful websites don’t happen every day, but when they do, they always have these 5 winning factors in common.

1. Good content

Well written content that holds valuable and informative information, along with some great imagery will get you noticed. This is something that can guarantee return visitors. You will also be rewarded with links and shares and this will in turn give you higher positions in the search engine results pages (SERPS).

2. Basic SEO

SEO isn’t all as complicated as many people think. Remember some basic rules and you will be closer to finding yourself at the top of the results page. Be sure to:

  • Use meta title tags for pages
  • Natural and optimal keyword usage
  • Compelling titles that people want to share
  • Use H1, H2 and H3 format tagging
  • Monitor results through Google Analytics and Google Webmaster tools

3. Design

Humans will spend more time in environments that they find pleasing to the eye, and from your point of view, needs to be encouraged. Good design will give this to you in addition to a navigation system that will help to guide visitors through the site. The most popular sites use a unique website that has been customised for your target market. It doesn’t have to be out of this world, but it does need to be customised for your purpose.

4. Competitors

The web is a very competitive environment. The way to stand out from the crowd is by being more original, authentic, providing better content and having a better design. Recycle techniques that have got your competition to where they are today. You don’t have to stalk them, but you do have to look at who is linking to them, what SEO techniques they use and where they advertise.

5. Speed

If your site loads slowly you could be penalised by the search engines. Keep images the right size, optimise your code and use a good server.

Summary

Of course, not all the answers lie within these 5 tips, but they will certainly get you on the right track to being the owner of a successful website.

If you want a helping hand, contact us today and we’ll work with you to achieve your website goals.

5 Essential Elements of Any Successful Website

Written by Tom Batchelder

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