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Banana Moon Day Nursery

Over 70 nursery franchises sold within the UK and now internationally – Saudi Arabia, which equates to 3,000% business growth in four years.

Introduction

Formation were called upon by Mr MB, who was looking for a complete re-branding of his two existing day nurseries. Formation commenced with a marketing plan, creating the Banana Moon character as a logo and brand identity. The branding and imagery appealed to the children, and character stickers were also produced as incentives for these young customers.

The owner was delighted to find a creative marketing company prepared to handle the whole project from start to finish, removing the need for dealing with several suppliers. Formation created the brand identity on time and to budget.

Business franchise

Later, as part of the marketing research and review and success of the two nurseries, Formation advised in favour of an opportunity to franchise the business. By admission of the Directors the phenomenal success of the franchise was in part due to the strong brand identity. There are currently 15 day nurseries open (May ’14) with a further 20 opening shortly.

Banana Moon World has grown to encompass over 50 characters, a ‘Hall of Fame’, games portal, forum and a franchise shop, all confirming and supporting the brand.  The plan was to “be the best,” and this has been achieved; Banana Moon is the fastest growing nursery franchise in the UK and now internationally, opening in multiple other countries.

Franchise Management System

Formation have subsequently developed a unique, bespoke Franchisee Management Software platform. This platform enables the franchisor to monitor, support and manage the progress of the existing and forthcoming franchises – or nurseries, in the case of Banana Moon.

Banana Moon Day Nursery

Franchise website

More recently, a brand new franchise specific day nursery website has been launched to help cope with demand. The website is fully responsive being viewable on desktops, tablets and smart phones and is already achieving impressive search engine results.

Visit the website >

Banana Moon Day Nursery

Client Testimonial

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We are still trying to catch our breath, with regards to the success of the business. 15 nurseries opened to date, a further 20 planned for opening by the end of the year and we have just completed a master franchise deal to Saudi Arabia... we’re going global... our thanks to Formation... we couldn’t have done it without them!

Mr MB, Managing Director
Banana Moon Day Nursery Limited

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