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Engineering Technology Group

The business has grown fourfold in two years, supported by one group master website and unique sales software platforms. Due to this success ETG are now expanding operations across Europe.

Introduction

Warwickshire based engineering firm Engineering Technology Group were struggling to achieve high page rankings and attract visitors to their websites. Having so many different websites was causing confusion and diluting their brand. Formation identified and tackled this problem by uniting, initially, five websites into one, which has since incorporated a further seven sites.

Why 12 websites into 1?

The primary reason is Search Engine Optimisation. In brief, combining multiple sites allows you to channel SEO resources, backlinks, keywords and the masses of page content over twelve websites into one master domain, thus creating an extremely powerful website that can achieve high search engine rankings. The merger also allows for the easy updating of services and sectors, through one master Content Management System.

Machine Tool Selector App

A recent addition to the ETG sites is the “ETG on-line machine selector tool”, which allows users to identify the perfect machine for their needs based on several key, user-defined variables.

The software sales configurator system Formation developed has been quoted as saving the sales department over 460 man-hours per month. Machine quotations can now be raised in less than fifteen minutes, compared with the previous six-week lead-time.

Visit the website >

Engineering Technology Group

Show data App

ETG have utilised Formation’s unique sales App. – DataTrap. The App captures visitor statistics via the bar code on their badge. Coupled with the innovative Machine Tool Selector ETG’s prospective clients received a bespoke company brochure and quotation with their exact requirement, even before they had left the stand. Post show, ETG representatives had access to detailed reports with all interested parties within their region, budget and precise schedule.

 

Engineering Technology Group

Client Video

Client Testimonial

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Formation have forged a brand we can identify with, giving us real direction.
A superb website, which has made a great difference to generating sales leads. Whilst presenting the business in a very professional manner... our extra sales team!

Mr D.J. – Marketing & Sales Administration Manager
Engineering Technology Group Limited

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