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Successful digital marketing is all about recognising and pursuing the correct avenues that fit well with your products or services. Formation clients always gain a measurable return on their investment.

There are two forms of SEO, on-site and off-site. Formation will, as standard, perform all necessary on-site SEO and submit your website to all major search engines. On-site SEO will include links to other relevant pages within your website, keywords, meta descriptions, page titles and header tags throughout.

Off-site SEO will include link building using safe and successful organic marketing to ensure you get great SEO results. We will also research your industry, finding the best and most searched for keywords applicable to your market place, in order to ensure that you are found by the right people, and then optimise your website to take advantage of those keywords. We will then keep you up to date with weekly reports demonstrating the effectiveness of the SEO campaign and the improvements in rankings.

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Businesses are beginning to realise the importance of SMO (Social Media Optimisation). A recent survey of businesses indicated that the social media share of most marketing budgets is expected to double over the next five years.

Don’t miss this opportunity through confusion or unfamiliarity; we review and select the best social media platforms to support your business model, we will then brand these accounts and provide optional SM training. Alternatively we can set up and manage these accounts entirely on your behalf.

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Businesses are starting to apply revenue to on-line advertising, whether it be email broadcasts, banner or sponsored Pay Per Click (PPC). Subsequently, they are decreasing their budgets in print advertising, for example newspaper advertisements or leaflets. Internet advertising has now surpassed this sector, a trend that is only likely to continue.

Formation create quirky banner adverts and manage numerous successful PPC accounts. Email campaigns are currently the best way to promote your business’ offers and services and to get your message across fast! Post-broadcast Formation can track who opens your emails, what options they click and products they view, and alerting you to the individuals genuinely interested in what you have to offer. We can even purchase tailored email addresses specific to gender, age, or business etc. therefore targeting your email campaigns to potential clients, and so making them more likely to succeed.

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